Textiles constitute an industry that, by the nature of its products, fills people with joy and wonder. Everyone has experienced the excitement and fun of shopping for new clothes. The sense of gratification in the thrill felt by consumers is a dynamic support of the industry’s future.
Itochu Corporation’s textile business furnishes diverse services in response to all sorts of customer wants and needs from basic fashion to cutting-edge textile technology and adheres to the fundamental concept, “new designs with added value”
In the textile materials field, the company makes full use of its advanced technological capabilities in the development of different types of yarns and develops its global operations for optimal production and sales that fully leverage the advantages of its overseas plants.
Itochu also creates global marketing strategies, leveraging the advanced technologies acquired from its long time business partners.
In the apparel field Itochu provides its business partners, such as apparel manufacturers and SPAs (specialty store retailer with private label apparel) with product planning and materials recommendations and also coordinates product assembly and OEM businesses centering around efficient logistics functions.
In the industrial textile field the company enhances global trading in non-apparel applications, developing and selling high functional materials for the automobile, aircraft and electronics industries.
Itochu’s brand business is one of its most outstanding strengths. Here, the company draws on its integrated market initiatives, ranging from the unearthing exciting overseas brands, product planning, sales promotion and the provision of retail shops to logistics and post sales service.
Targeting “brand marketing” enables Itochu’s textile business to optimize both the supply of merchandise and the historical and cultural aspects of each respective brand.
Itochu has established a lead among the SHOSHA in import and licensing service in retail sales in everything from department stores to massretail outlets, enhancing the sales of a number of textile products and achieving long-term stability in trademark rights through business alliance or acquisitions, as well as broadening its participation in other promising Asian consumer markets.
Itochu boasts as many as 130 brand portfolios encompassing most consumer and retailed sectors from apparel and accessories, shoes and character goods to food, music and health related goods and aims to be in the vanguard of the SHOSHA’s activities in this field by providing a complete line of high value-added merchandise.