The medical and health care portal site, www.cocokarada.jp, which opened in December 2005, is a play on words between “start from here” (cocokara) and“ here is the body” (karada), popularly used when one suffers from mental or physical disorders. The principal content includes 1) a “hospital search engine” where you can search by the terms such as the location, the type of medical facility and availability of specialists and women doctors, etc., 2) a “symptom diagnosis” with easily accessible explanations of symptoms and potential causes, 3) an “encyclopedia of diseases” which provides details of diseases and 4) a “drug encyclopedia” capable of searching the medical and side effects of medicine prescribed at hospitals or dispensaries.
This revolutionary site was visited by more than 1 million people a month in one year of its opening.
In April 2006 a new series of encyclopedias on “health supplements”, “health food” and “specialist health advice” were launched.